Monday, 23 January 2017

Author—How easy is it to find your book/s?

Try an experiment. Go to an incognito browser window and type in the title of your book. You'll have to use an incognito window to make sure your previous searches don't influence your results. See what happens. Here's my result for searching for 'Immortality Gene' at Google:
As you can see the first reference to it was the top entry of page three of the search results. As you can see it's a book at Google Play and the book title and a page mentioning 'Immortality Gene' show up first.
A Goodreads entry showed up as the ninth entry on the same page, Page four of the results listed it as the first entry and finally the fifth entry featuring our website:
Those results aren't too bad - they are about on par with another book which appeared in the top 10 free ebooks with us in 2015 (Sycamore by Craig A. Falconer). The result is a lot better than 'Breakers' by Edward W Robinson which was number 6 at Amazon when we were number 7.

My result pales into insignificance when compared with 'Season of the Harvest' by Michael R. Hicks. That is brought up as number 1, 2, 3, 6 and 8 on the first page of search results.

S what is Michael doing that I wasn't doing? Could it be the length of the title?
If I type in the series also - A Vested Interest Immortality Gene' I find myself as number 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10 of the first page of search results. OK that's pretty good but who is going to enter the book series also in a search? I needed to do some SEO - Search Engine Optimisation to bring my 'Immortality Gene' references to the first page of search results.
One thing that showed up immediately was that Goodreads Reviews were given a high priority by Google.




Make sure your book is reviewed at Goodreads.

Next Google seems to give preference to it's own services - Google Play books, Blogspot, YouTube Of course this post which mentions 'Immortality Gene' in the text and in the post labels should help.

Make sure you use Google services to mention your book. Put it in your blog and make a YouTube video. If your book isn't on Google Play books - publish it there.


Author - Who do you think you are?

In case you are wondering this is not a post about a genealogy program on TV; instead it's about author identities.

Your author name is your brand and it should be prominent on your books, your website, your blog and in your social media posts.

Why? Let me explain.
Let's suppose you've been hiding in a cave for the last 20 years and come across an awesome book called 'The Green Mile' by some author you've never heard of - Stephen King. You want more of his books so you go searching for them. What do you look up 'The Green Mile' or 'Stephen King'?
Of course you look up 'Stephen King' because his next books won't be called 'The Green Mile'.

If you go looking on Internet for Stephen King at Amazon you'll see:

Notice that his name is the most prominent text on each book?
Many new authors make the mistake of making their titles the most prominent text.

  • Search for thegreenmile.com and you find the domain is nothing to do with King
  • Search Facebook and you'll find lots of unofficial pages only apart from those for the film
  • Search Twitter for @TheGreenMile and you get a page for Joseph Stewart-Paul who took the name in 2009 and hasn't tweeted yet.
If on the other hand you search for Stephen King you'll find:

But what if I want to use a pen name?

Ask yourself 'why?' 
  • Are you ashamed of your name—is it 'Imani Diot' or  'Adolph Hittler'?
  • Is your name already made famous by some celebrity? Why not make use of this?
  • Are you publishing something you are ashamed of?
  • Are you publishing something that might influence opinions in the wrong way? Isaac Asimov once wrote a short story in the style of a chemistry thesis. 'The Endochronic Properties of Resublimated Thiotimoline.' He asked for it to be published under a pen name since he was due to attend his final chemistry doctorate interview and feared it might adversely influence the panel's decision. To his horror it went out under his own name and was widely circulated. At his final interview for his doctorate it wasn't mentioned until the last question, "Now Doctor Asomov what can you tell us about The Endochronic Properties of Resublimated Thiotimoline?"
Despite the lack of need for pen names some authors have used them:
  • Isaac Asimov: Paul French.
  • J.K. Rowling: Robert Galbraith. ...
  • Michael Crichton: John Lange, Jeffery Hudson and Michael Douglas. ...
  • Stephen King: Richard Bachman.
  • Charles Dodgson: Lewis Carroll
  • Samuel L. Clemens: Mark Twain
  • Fran├žois-Marie Arouet: Voltaire
  • Mary Ann Evans: George Eliot
Each had a good reason for writing under a pen name but in general - stick to your own name since it makes tax so much easier if your novels take off.

Thursday, 29 December 2016

How to earn money from books - even if you are NOT an author

It's easy - Become a Smashwords Affiliate


If you encourage others to get e-books from Smashwords you can get paid by them.

  • It's easy to set up
  • It's easy to make the links needed
  • You can earn between 11% and 70% of the book price. The actual amount you get is set by the author, not Smashwords
  • Smashwords say they credit your account within 48 hours and will pay you each quarter (provided you've earned $25 at least).
You will need a Smashwords account. Go here to get one and click the 'Learn what we have to offer readers and authors' button in the 'Welcome Guest' section. It's free to set up.

Once you've got a Smashwords account learn about their affiliates at this plain English page - https://www.smashwords.com/about/smashwords_affiliate_documentation . Follow their instructions to set up as an affiliate.

Smashwords affiliate fees

Smashwords offers affiliate payments of 11% to 70.5% of the retail price of e-books. The actual percentage offered is determined by the author. I, for example, offer a 35% affiliate rate. The default is 11%. Anyone age 18+ with a Smashwords account is eligable to enroll.

Smashwords encourages the use of affiliate tags on free e-books and the author's own e-book links. You won't earn anything on those e-books but if a customer goes on to view and purchase other items at Smashwords, you'll get affiliate payments for those.

Affiliate fees come from the author's royalties. The author can choose not to offer affiliate payments. If an author elects to not offer an affiliate program for a book then the author's royalty is 85%.

Affiliate links are easy to create. My preferred method is to append the ?ref=[yourScreenName] code to links where [yourScreenName] is the bit after https://www.smashwords.com/profile/view/ on your 'My Smashwords page' at https://www.smashwords.com/profile Use the links, for example in Twitter, Facebook or other social media.

There are other affiliate schemes for books

Amazon offers one. Amazon offers 4% to 8.5% though. Far less than Smashwords. Their scheme isn't as simple. To earn 8.5% you would have to sell 3,131 books in a month. Some may do that but most won't. 

If you managed to sell Amazon's 3,131 books at Smashwords and they were ours, we would both earn an extra $3,298.51 because we offer a 35% affiliate payment.

Give it a go - you can't lose anything. To get you started here's a Twitter and Facebook post you could make. Replace the 'JChapman' in them with your own Smashwords affiliate tag.

Twitter post

Get a FREE #technothriller at #Smashwords https://www.smashwords.com/books/view/180258?ref=JChapman pic.twitter.com/lcyOHHO9Hr

It will look something like:

Facebook post

Amazon isn't the only place to get e-books. Smashwords has them available in all formats. This one is #FREE https://www.smashwords.com/books/view/180258?ref=JChapman

For this one you'll need to click the camera icon and add this image (right click this image to download it to your computer then upload it to Facebook using the camera icon):
On Facebook, it will look something like:
Finally - here are more of our books at Smashwords you can link to, together with more promotional images.

Monday, 21 November 2016

Are you getting affiliate fees on your royalties?

If you are selling books at Amazon you are probably getting a 35% or 70% royalty on your sales. If you sell those books at Smashwords your royalty will probably be 70.5%. You could be getting 39 - 43.5% or 74 - 78.5% at Amazon though and vastly increased sales at Smashwords. The trick is to take advantage of affiliate payments which can offer you anything from 4% to 70% of the price of an e-book.

Let's deal with the better known (but less profitable) one first:

Amazon 'associates' (affiliates)

You must have a web presence acceptable to Amazon to be accepted as an affiliate. By a 'web presence' that means a website or blog with substantial traffic. You'll probably need to register for affiliate accounts at .com, .co.uk, .ca etc. Australia doesn't seem to offer affiliate services. This means you'll get multiple affiliate tags making setting up links tricky (but not impossible). Amazon's affiliate agreement is a model of obscurity and makes it difficult to understand if a .com affiliate link used by a .co.uk customer will earn an affiliate payment. You can get affiliate payments for virtually all Amazon products other than free products. Amazon depreciate adding affiliate tags to free e-books and warn that doing so may cost you all your affiliate fees if you exceed 80% of links being to free products AND 20,000 free products are ordered using one of your links - unlikely for most people. You won't earn anything on your links to free products but if a customer goes on to view and purchase other items at Amazon, you'll get affiliate payments for those.
Fees are listed at https://affiliate-program.amazon.com/gp/associates/help/operating/advertisingfees
At a minimum, assuming you make less than six affiliate sales per month you'll get 4% for e-books and other digital products
$0.99 - 4¢
$2.99 - 12¢
$3.99 - 16¢
Fees rise to up to 8.5% for 3,131 affiliate sales per month. If you managed to sell 3,131 99¢ ebooks in a month you would earn $263.47 from those sales.
Payments are made 60 days after the end of each month and can be by direct bank deposit, check or gift certificate. Affiliate payments are taken from Amazon't share of the purchase price, not the author's.
Amazon provide a toolbar for affiliates which allows you to quickly generate links and promote to social media.
Download series book 1, Immortality Gene, FREE now


Smashwords affiliate fees

Smashwords offers affiliate payments of 11% to 80.5% of the retail price of e-books. The actual percentage offered is determined by the author. The default is 11%. Anyone age 18+ with a Smashwords account is eligable to enroll.
Smashwords encourages the use of affiliate tags on free e-books and the author's own e-book links. You won't earn anything on those e-books but if a customer goes on to view and purchase other items at Smashwords, you'll get affiliate payments for those.
Affiliate fees come from the author's royalties. The author can choose not to offer affiliate payments. If an author elects to not offer an affiliate program for a book then the author's royalty is 85%.
Affiliate links are easy to create. My preferred method is to append the ?ref=[yourScreenName] code to links where [yourScreenName] is the bit after https://www.smashwords.com/profile/view/ on your 'My Smashwords page' at https://www.smashwords.com/profile
Assuming you make those 3,131 affiliate sales of an 11% 99¢ ebook you would earn $340.97 at Smashwords.
Smashwords affiliate agreement is much easier to understand than Amazon's Check it out at https://www.smashwords.com/about/smashwords_affiliate_documentation

Want to earn at Smashwords? All my e-books there offer a 35% royalty. They are visible at https://www.smashwords.com/profile/view/JChapman/authors#published?ref=JChapman If you want to use that link then just replace the 'JChapman' at the end with your screen name. If you manage to sell Amazon's 3,131 books we'll both earn  a minimum of $3,298.51

Friday, 14 October 2016

Using Buffer to Record Tweets For Re-use

I keep a record of successful tweets so that I can re-use them much later - a month or more later. Many of my tweets have an attached picture. Twitter used to show the URL of pictures but that stopped some time ago.
So how do you get this URL?
I've found three methods:

  1. Use Tweetdeck. This will show the URLs of images you post in tweets.
  2. Use the menu and click the embed tweet link. Then edit the tweet.
  3. Delete the tweet! Well at least start the delete process.
Of the three methods the third method is by far the simplest way. Here's how you do it. I start the process from Buffer's Analytics page but you can do this from your Twitter Profile page too.

Step 1 - find the tweet you want to record in the Buffer Analytics window (or scroll down through your Twitter Profile to find it). Click the timestamp of the tweet.

Step 2 - The tweet will open in a window. Under it click the 'More' icon - the three dots ...
From the menu which appears click 'Delete' Don't worry you are NOT going to delete it.

Step 3 - Twitter will show the tweet including that elusive picture URL and ask you to confirm deletion. Highlight the tweet text and copy it. Although the tweet link URL may appear shortened, when you copy it you will get the full URL. Then click 'Cancel' since you DON'T want to delete it.
Step 4 - Now paste the tweet into the text file or spreadsheet you want to store it in for later reuse.

Simple. Here's the text of the Tweet I just copied:
34 ways to NOT get more followers on Twitter


If this post has helped or entertained, will you help us? Download a FREE copy of our book 'Immortality Gene' from http://smarturl.it/avi
Even if you never read it (but we hope you will) - it will help our rankings.
Look - a FREE e-book

Friday, 13 November 2015

Attention Authors - Check out something new - MineEye offers 100% royalties


This seems such a good deal for authors and musicians. MineEye is very new and offers to act as a retail outlet and to promote your e-books and music. It's a concept which deserves to work - time will tell.

Attention Writers!


Hello all you writer friends! I have great news for you! Robert, our Technical Director has sent the following information:
Momentous News – The Launch of MineEye.
Thirty Authors Needed !
For some while, you will know that we have had the vision of creating a community of writers, poets, musicians and artists in a strong web and social media network, capable of bringing together people from all over the world.
That community is called ‘MineEye’. We want to create a nurturing, positive and supportive environment for people to express themselves, develop and connect with their audience. Getting started as a writer is challenging enough personally without having to understand and engage with multi-national print publishing houses and online bookstores – mentioning no names !
This first phase is an online bookstore with a difference. This will allow writers to publish their books on our website for a small fee to cover our administrative costs. We will not charge percentage commissions from the sale of books on our site – ever. Whether an author sells 5 books or 10,000 books through MineEye, they get to keep every penny, every cent of their earnings.
Most importantly, our community of authors will be actively promoted by us. We have a wonderful, positive presence on social media and we have a powerful voice now – we are a force for good ! No longer will authors’ works be left languishing unknown and unread amongst literally millions of others in the catacombs of a multi-national company.
So now, with the MineEye website ready to launch, we need authors (and their books to sell) and customers to buy them. We will start small and understand that it will take many months to grow.
How can you help ? If you are a writer or you know someone that you can recommend, with a book ready to be published, we would love to hear from you. We went to attract our first “scribble of writers” – precisely 30 of you to start with.
To those 30, we will offer a free subscription for one year and will upload your book onto MineEye free of charge. You will receive 100% of your revenue from book sales. There are no strings, no hidden catches – we want to build our community.
Please note that this is an online bookstore where customers will buy and download your book, then send it to their Kindle or e-reader device. We cannot sell books in print because we don’t have a warehouse – yet ! Also, we ask that your book is complete in every respect – it needs to have been converted to an e-reader format before we can publish it and you will need great looking artwork, plus a few promotional paragraphs of text, so that we can help you sell your book.
We are really delighted to be ready to launch MineEye and look forward to getting our first wave of writers on board immediately ! Authors can sell their books online to customers today.
Please contact us by email at either: gavin@mineeye.co.uk or robert@mineeye.co.uk if you would like to talk to us about publishing your book on MineEye.
This is Gongle again! If you would like to have a look at the new site here is a link:http://www.mineeye.co.uk/
Love Gongle x

Friday, 16 October 2015

Using a Twitter Collection to Promote

Twitter is great but that 140 characters limit is often an obstruction. There are ways to get round it though:

  1. Use a graphic to include the extra text. Remember to get the aspect ratio of the graphic right. Twitter now resizes images to 455x227 pixels and will crop the height if it is more than twice the width. Here's an example:
  2. Use one of a number of services which will split your text and post it as multiple tweets one after another.
  3. Set up a Twitter Collection.

What is a Twitter Collection?

A Twitter Collection is a series of tweets grouped together by users. They may contain tweets by a single or multiple tweeps. Each collection has a name and description. New tweets can be added to it, each appearing at the top. For authors it's ideal for tweeting about a series. The collection can be retweeted as a whole or individually. Unlike normal tweets they appear in the order added rather than by date and time added - you can add an old tweet to the top of the list.
Here's part of an example:

Notice the collection has a title - 'The lighter side of promo' and a description - 'Can you use humor to…'. It also has a button at the left 'Tweet about this collection'.
Clicking the button gets you this:


This can be edited by the tweep or the default message tweeted as follows:


(If you want to see the actual collection it's at https://twitter.com/JChapman1729/timelines/655017052357439488 )

How can authors use this?

  • You can link together a number of tweets with a common theme - in the example - humor. 
  • If a discussion evolves from a tweet the posts could be placed in a collection. 
  • You could also use this to promote a number of books in a series.  
  • It's also possible for a number of authors to create Collections about a common genre. This has great potential. I'm still working out how this would work but my initial idea is as follows

A Tweet Collection Team

Promotion sites such as Bookbub owe their success to their genre specific emails. It might be possible to set up a Twitter Collection Group to do the same thing on Twitter. Tweeps would find this attractive because they see the posts of the genre collection they are interested in and following.

How it would work - Let's suppose you are a romance author but don't write erotica.

  1. You write a tweet for your book and create an optional image for it 455 x 227 pixels in size. You post that tweet as normal in your timeline and get the URL of the tweet by clicking 'Details'
  2. You go to the Facebook group for Romance (no erotica) and post the link to the tweet as is normally done for retweet groups.
  3. You click the group's pinned Twitter Collection tweet and retweet that on Twitter. You undertake to do step 3 on a daily basis until you no longer want to be involved and have deleted the Facebook message you made in step 2
  4. IF you need to make a change to your tweet DON'T edit it. Delete it from the Facebook comment and make it again (Don't do that too often!) You are only allowed ONE comment/tweet in the collection
That's it - you don't have to retweet the individual tweets of group members because they will all be in the collection!

On a daily basis the group moderator/s will:

  • Delete the bottom two tweets and re-post them to the top of the collection
  • Add any new tweets to the collection
  • Make a minor change to the group pinned tweet to allow it to be retweeted again.
Of course if you write erotic romance/ science fiction/ thrillers / paranormal / fantasy / children's books / whatever, you simply use the appropriate group. No group for your genre? Create it - you are the moderator. Don't forget you can add any tweet, not just your own. You could add some tweets from other authors in your genre to get things going.

Promote the collection - not the individual tweets

The pinned Twitter Collection tweet should have an appropriate image associated. Change it often and get the group involved in making new ones.


How do I make a Twitter Collection?

Twitter suggests using either Tweetdeck or Curator - both programs from Twitter. Tweetdeck is probably easier for most Twitter users to access.
If you don't have Tweetdeck, get it at tweetdeck.twitter.com It doesn't require installation but will need access to your Twitter account/s.
If you are new to Tweetdeck there's a beginner's guide to using it at Mashable.

Mashable doesn't mention the new additions to Tweetdeck. Clicking the '+' at the left allows you to add any of these:

There at the bottom you'll find 'Collections'. Click it.
At the top click the -
The'll be a short delay then a new column will appear in Tweetdeck. Give the collection a name and add a description.
Tweetdeck says you can 'Drag Tweets into this collection' - you can, but you'll have to click the tweet then drag its drag icon. If you have a lot of tweets, that can freeze your computer while it catches up. I find it's better to copy and paste the tweet URL into the bottom of the collection.
To get the tweet URL from a normal Twitter page click the 'Details' link and copy the URL. In Tweetdeck you can use the ellipsis to get a menu and click 'Add to collection'

How do I get the Collection link?

At the top right of the collection in Tweetdeck click the 'slider' controls to get a menu. Then click Share and choose one of the options. I like to add an image, so I choose 'Tweet about this timeline'.

Where can I get more details?

You must be a glutton for technical stuff but here you go - https://dev.twitter.com/rest/collections/about